Hi, I'm Ratnam —I build products users loveMarketing that drives growthDesigning strategies that convertWhere tech meets storytellingI build products users love
I build products users love
Marketing that drives growth
Designing strategies that convert
Where tech meets storytelling
I build products users love
3+Years Experience
80%Lead Qual Improvement
35%User Base Growth
Product Strategy
Go-to-Market
AI & Automation
Analytics & Metrics
About Me
AI-focused Product Management professional with 3+ years of experience building and scaling automation-first and agentic systems across BFSI and creator economy domains. Currently working as an Associate Product Manager on production-grade AI products, spanning voice agents, WhatsApp automation, and decision intelligence systems.
Founder of Bizzify, a RegTech platform addressing compliance challenges for Indian startups and SMBs. Strong background in product strategy, analytics, go-to-market execution, and cross-functional leadership.
Notable Projects
A selection of my creator collaborations and personal tools.
Creator Collaborations
Dr. Anuj Pachhel
YouTube
Health with VG
Anuragg (Anurag Shukla Speaks)
The Way of Yoga
Changelog
v1.0 to present. New features and bug fixes.
Associate Product Manager – AI Projects
Dec 2025 – Present
Led development of production-grade AI voice agents for BFSI lenders, automating lead qualification and outbound communication workflows.
Designed and shipped AI-driven lead qualification systems, improving qualified lead conversion by 80% across 3–5 BFSI clients.
Built internal AI-powered creditworthiness analysis software leveraging bureau, transactional, and alternative data to support lending decision workflows.
Owned PRDs and end-to-end execution for AI decisioning and agentic systems, translating model outputs into actionable product experiences.
Developed customer-facing WhatsApp agents automating document reminder and follow-up workflows using orchestrated automation pipelines.
Founder & Product Lead
Aug 2025 – Present
Founded a RegTech platform after identifying systemic compliance gaps faced by Indian founders.
Building an MVP focused on MCA, ROC, GST, and Income Tax compliance automation.
Designed product workflows reducing compliance management complexity by 80%.
Built automated deadline tracking and WhatsApp-based alert systems.
Leading product discovery, UX, and roadmap planning end-to-end.
Product Marketing Manager
May 2025 – Nov 2025
Drove 28% increase in feature adoption through data-backed GTM strategies.
Led product discovery and usability testing for creator-focused monetization tools.
Partnered with product and engineering teams on roadmap prioritization.
Improved lead quality by 22% via ICP refinement and positioning.
Product Marketing Lead
Nov 2024 – May 2025
Led GTM execution for multiple creator economy product launches.
Built AI-powered outreach workflows reducing sales cycle by 30%.
Created structured feedback loops translating creator insights into product features.
Creator Acquisition Team Lead
Apr 2023 – Oct 2024
Scaled creator user base by 35% using product-led growth strategies.
Built and managed a 10+ member acquisition team.
Improved onboarding conversion by 24% via UX and funnel optimization.
Sales Team Lead
Aug 2022 – Mar 2023
Achieved 40% month-over-month revenue growth through optimized sales processes.
Built SOPs and CRM dashboards improving team efficiency.
Collaborated with product teams translating feedback into feature requirements.
Business Development Associate
Jun 2022 – Jul 2022
Conducted product demos and user research for ed-tech offerings.
Captured user insights contributing to curriculum and product messaging improvements.
Skills & Tools
My technical and operational toolkit.
Product Strategy
- Roadmap Prioritization
- Market Research
- User Personas
- Competitive Analysis
Product Development
- PRDs
- User Stories
- Product Discovery
- A/B Testing
- Usability Testing
Analytics & Metrics
- Product Analytics
- KPIs
- Funnels
- Retention
- Cohort Analysis
Go-to-Market
- Product Launches
- GTM Strategy
- User Onboarding
- Lifecycle Campaigns
AI & Automation
- GenAI Integration
- Agentic Systems
- AI Product Strategy
- Prompt Engineering
Technical Tools
- Firebase
- Mixpanel
- Google Analytics
- Figma
- n8n
- Notion
- HubSpot
- Make (Integromat)
Product Strategy
- Roadmap Prioritization
- Market Research
- User Personas
- Competitive Analysis
Education & Certifications
My academic background and commitment to continuous skill development.
Academic Background
Vellore Institute of Technology
B.Tech – Electrical and Electronics Engineering
Jul 2018 – Mar 2022
Professional Certifications
Product Management: An Introduction
Self-study / Various
Product Strategy and Roadmapping
Self-study / Various
Generative AI: Prompt Engineering
Self-study / Various
Generative AI: Foundation Models
DeepLearning.AI