Hi, I'm Ratnam —I build products users loveMarketing that drives growthDesigning strategies that convertWhere tech meets storytellingI build products users love
About Me
Product Management professional with 2+ years of experience building and scaling digital products in the creator economy and RegTech space. Proven track record of driving product adoption by 28%, managing cross-functional teams, and launching AI-powered solutions.
Currently building Bizzify, a RegTech platform addressing compliance challenges for Indian startups and SMBs. Strong background in product marketing, go-to-market strategy, and user experience optimization.
Notable Projects
A selection of my creator collaborations and personal tools.
Creator Collaborations
Dr. Anuj Pachhel
YouTube
Health with VG
Anuragg (Anurag Shukla Speaks)
The Way of Yoga
Changelog
v1.0 to present. New features and bug fixes.
- Building RegTech platform addressing $2B+ compliance market for Indian startups and SMBs.
- Conducted extensive market research identifying pain points in MCA, ROC, GST, and Income Tax compliance.
- Developed product roadmap and MVP features for automated compliance tracking and deadline management.
- Designed user experience reducing compliance management complexity by 80%.
- Architected WhatsApp-based notification system for proactive deadline alerts.
- Drive product adoption strategies resulting in 28% increase in feature utilization.
- Lead product discovery sessions and usability testing for creator-focused tools.
- Collaborate with engineering teams on roadmap prioritization and feature specification.
- Enhanced lead quality by 22% through ICP refinement and product positioning.
- Integrated AI-powered user insights system improving retention strategies.
- Led cross-functional product launches and GTM strategies for digital creator tools.
- Designed personalized user engagement campaigns increasing conversion rates.
- Built GenAI-powered outreach automation reducing sales cycle by 30%.
- Managed product feedback loops translating user insights into actionable features.
- Developed retention frameworks through lifecycle campaign optimization.
- Scaled creator user base by 35% through data-driven acquisition strategies.
- Built team of 10+ SDRs with systematic onboarding and performance frameworks.
- Improved product onboarding conversion by 24% through UX optimization.
- Developed creator personas informing product strategy and feature development.
- Created acquisition playbooks and CRM workflows supporting scalable growth.
- Achieved 40% month-over-month revenue growth through optimized sales processes.
- Built data-driven SOPs and CRM dashboards improving team efficiency.
- Collaborated with product teams translating user feedback into feature requirements.
- Improved MQL to SQL conversion by 30% through enhanced lead qualification.
- Conducted user research and product walkthroughs for education technology platform.
- Captured user insights contributing to curriculum and product messaging improvements.
Skills & Tools
My technical and operational toolkit.
Product Strategy
- Roadmap Prioritization
- Market Research
- User Personas
- Competitive Analysis
Product Development
- Feature Specification
- User Stories
- A/B Testing
- Usability Testing
Go-to-Market
- Product Launches
- GTM Strategy
- User Onboarding
- Lifecycle Campaigns
AI & Automation
- GenAI Integration
- Workflow Automation
- AI Product Strategy
- Prompt Engineering
Technical Tools
- Firebase
- Mixpanel
- Google Analytics
- Figma
- Notion
- HubSpot
- Hotjar
- Make (Integromat)
Product Strategy
- Roadmap Prioritization
- Market Research
- User Personas
- Competitive Analysis
Certifications & Learning
My commitment to continuous skill development.
Get In Touch
Let's connect and discuss how I can help.
I'm always open to discussing new projects, creative ideas, or opportunities to be part of an ambitious team. Feel free to reach out via email or connect on LinkedIn.